Transforming the Practice and Patient Care:
Dr. Lisa Feulner’s Journey with iTrace
Meet Dr. Lisa Feulner, MD
We recently discussed her newly adopted iTrace with Lisa Feulner, ophthalmologist and cataract surgeon at Advanced Eye Care & Aesthetics in Bel Air, Maryland. Her experience with the device after only six months was so impactful, she wanted to share her experience, the difference it has made in her practice, and why the iTrace has quickly become one of the tools she relies on most to provide excellent results — both to her patients and for her practice.
Establishing a New Standard in Surgical Technology
She hoped for positive change from her adoption of the iTrace, but received even more than that: “It had been a while since I’d been this excited about new technology in my office,” she shared, highlighting her renewed enthusiasm for advanced tools.
Though she’d previously used the OPD III for basic assessments, the iTrace opened new depths in diagnostic insight. “It’s amazing. For me, it’s been game changing.”
Transforming Patient Education, Engagement & Confidence
One of the most profound impacts, Dr. Feulner shared, has been in patient education. “I have a machine that I can show patients what I’m talking about. I didn’t even have to try to convince them.” The iTrace’s visual displays made it easier for patients to grasp their options, enhancing discussions about cataract surgery and premium lenses.
“Even patients who were resistant to considering surgery — once I showed them the Dysfunctional Lens Index (DLI) and Quality of Vision Index (QVI) — they’d say, ‘Yeah, that’s what I see. Maybe I should do something about it’.”
The iTrace enhanced not only Dr. Feulner’s insight but also her patients’ confidence in her expertise, fostering greater trust and reassurance. “They think I’m super smart and some kind of magician that figured it out before I even looked at their eye,” she shared.
The iTrace Enables the Ultimate Return on Investment
Beyond improving patient relationships and trust, the iTrace has also been financially rewarding to Dr. Feulner’s practice. In less than six months, she had already recouped the cost of the device, with record-breaking cataract surgery volumes and patient conversions.
Then, in October 2024, she had her best month in the history of her practice thanks to the iTrace:
If I go back and actually do the numbers, I think I probably almost paid for it in the month of October alone.
From Investment to Endorsement in Six Months or Less
For Dr. Feulner, the iTrace bridges technical precision and patient communication, ultimately reshaping her approach to eye care. After only a few months, she was able to enhance her practice’s diagnostic capabilities and deepen patient engagement and achieved exceptional growth.